Introducing a New Era of AI-Powered Ads with Google

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Introducing a New Era of AI-Powered Ads with Google

Introducing a New Era of AI-Powered Ads with Google

Google Marketing Live has been at the forefront of the advertising industry for many years, witnessing significant changes. Google Ads has quietly used AI to support advertisers and maximize their return on investment since the shift to mobile in 2013. Google unveiled new generative AI advancements today at Google Marketing Live, which will revolutionize the way marketers make decisions, solve problems, and enhance their creativity.

AI-Powered Ads with Google

Simplifying Campaign Creation with Natural Language Conversations

Starting a new advertising campaign can be daunting at times. Google Ads is introducing a natural-language conversational experience to address this. This feature combines your expertise with Google AI to make creating Search ads easier. Google AI will summarize the page and generate relevant keywords, headlines, descriptions, images, and other assets for your campaign if you provide a preferred landing page from your website. Before deploying these suggestions, you can easily review and edit them. With this new feature, you can have a chat-like conversation with Google AI to generate ideas and improve campaign performance, just like you would with a colleague.

AI-Powered Ads with Google

Supercharging Search Ads with Generative AI

Last year, Google introduced automatically created assets (ACA) for Search ads, which generated headlines and descriptions using content from landing pages and existing ads. Google is now taking it a step further by incorporating generative AI to create and adapt Search ads based on a query’s context. For example, if someone searches for “skin care for dry sensitive skin,” AI can generate a headline such as “Soothe Your Dry, Sensitive Skin” using content from your landing page and existing ads. This increases ad relevance while preserving brand integrity.

AI-Powered Ads with Google

Enhancing Performance Max with Generative AI

Performance Max is a campaign tool powered by AI that promotes business growth. Advertisers who use Performance Max see an average increase of 18% in conversions. Google is adding generative AI to Performance Max to make it even more powerful.

Google AI will learn about your brand and populate your campaign with relevant text and assets if you provide your website. It can even suggest new images generated specifically for your brand, allowing you to stand out across various inventory and formats. This generative AI capability will also be available through Google Ads’ new conversational experience. Google is also improving the new customer acquisition and re-engagement goals for Performance Max campaigns, making it easier to increase revenue from both new and existing customers.

AI-Powered Ads with Google

Delivering New Ad Experiences with Generative AI

Google is launching Search Generative Experience (SGE) within Search Labs, a location where users can access Google Search experiments. SGE makes search smarter and easier, giving businesses more opportunities to grow and showcase their brands. Google will test Search and Shopping ads that are integrated directly into Search’s AI-powered snapshot and conversational modes. SGE-native formats will use generative AI to create highly relevant and customized ads for each stage of the search journey.

For example, someone searching for “outdoor activities to do in Maui” and narrowing it down to “activities for kids” and “surfing” may see a fully customized ad promoting kids’ surfing lessons. Ads will remain distinguishable from organic search results and will include transparent ad labels.

AI-Powered Ads with Google

AI-Powered and Privacy-First Future

Building user trust is critical for the long-term viability of ad-supported Internet. Google Ads is dedicated to providing solutions that prioritize privacy. Google’s ad teams are actively testing new privacy-preserving signals from the Privacy Sandbox as third-party cookies are phased out of Chrome. These signals will assist advertisers in reaching out to relevant customers and measuring results while maintaining user privacy. Google’s AI-powered advertising products are all guided by their AI Principles and are intended to help businesses thrive.

Google will continue to experiment, listen to feedback, and improve their products to ensure that advertisers get the best results possible. You can watch the keynote and digital post-show of Google Marketing Live to stay up to date on the latest news. Use the hashtag #GML2023, and for more information and support, visit the Google Ads Help Center and Google Ads AI Essentials.

AI-Powered Ads with Google

         Google’s new AI-powered ads usher in a new era of advertising in which AI takes centre stage, assisting marketers in making informed decisions, simplifying campaign creation, and delivering highly relevant and customized ad experiences. Google Ads is shaping the future of advertising with a privacy-first approach and a commitment to user trust, empowering businesses of all sizes to succeed in the digital landscape.

AI-Powered Ads with Google


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