Instagram Ranking Explained: From Likes to Reels

5 Min Read
Instagram Ranking Explained: From Likes to Reels

Instagram Ranking Explained: From Likes to Reels

Have you ever wondered why your Instagram feed is so full of posts that are so closely related to your interests? Instagram seems to know exactly what content to present to you, whether you’re a dog lover, a film buff, or a political junkie. It all comes down to the intricate workings of Instagram’s algorithm, which was recently explained by Instagram’s head, Adam Mosseri, in an Instagram blog post and a lengthy video shared on Twitter. Let’s get into the weeds and figure out how the Instagram algorithm work.

The Instagram algorithm, at its core, employs various types of algorithms to curate your feed based on your preferences and online behaviour. This is why each user’s Instagram feed is unique and tailored to their specific interests. Mosseri emphasized three key factors that influence how the algorithm decides what content to show you:

Instagram Ranking Explained: From Likes to Reels

1. Your Story Interaction: Instagram pays close attention to the stories you interact with. The algorithm takes note of the types of stories you open and interact with, whether they are from your friends or accounts you follow.

2. Reactions to Specific Content: The algorithm examines how you react to various types of stories. Instagram takes these signals into account if you consistently like, comment on, or engage with posts about technology, food, politics, or history.

3. Interaction with Other Users: When determining your feed, Instagram takes into account your interactions with other accounts. It considers your interaction history, such as which posts you’ve liked or commented on, which accounts you frequently interact with, and with whom you exchange messages.

Instagram Ranking Explained: From Likes to Reels

Instagram can better understand your interests and deliver content that aligns with them by collecting these signals, which are essentially data points about your behaviour and preferences on the platform.

Let’s take a look at how the Instagram news feed is organized:

1. Accounts You Follow: The accounts you follow are the most obvious factor in determining your feed. Instagram ensures that posts from active accounts appear prominently in your feed.

2. Potential Interest: Instagram considers accounts you might be interested in even if you don’t follow them. These are accounts that you interact with on a regular basis, such as by watching their reels or exploring their content.

3. Interaction Metrics: The algorithm prioritizes posts from accounts you actively interact with. Instagram recognizes your affinity for specific accounts and gives your posts more visibility if you frequently like, comment, share, or visit their profiles.

Instagram Ranking Explained: From Likes to Reels

Now, let’s take a look at how your favorite reels end up in your feed:

1. Reel Viewing Behavior: Instagram uses the amount of time you spend watching reels to determine your preferences. If you consistently watch or rewatch a reel in its entirety, the algorithm notices your interest in that specific type of content.

2. Reel Sharing: Sharing a reel with your followers shows a higher level of engagement and interest. When curating your feed, the algorithm takes note of the reels you share.

3. Audio Page Interactions: Opening the audio page of a specific reel indicates an affinity for the content associated with that audio. This is taken into account by the algorithm in order to further personalize your feed.

4. Reel Saving: Instagram interprets saving a reel as a sign of admiration or interest. By saving a reel, you indicate that you like the content and want to return to it later.

To summarize, the Instagram app meticulously records and studies all of your actions on the platform. It gathers information about your interactions, preferences, and levels of engagement in order to serve you a personalized plate of content tailored to your interests. Instagram strives to create an engaging and tailored experience for each individual user by leveraging complex algorithms and analyzing user behaviour.

Instagram Ranking Explained: From Likes to Reels


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