Kerala Tourism to Launch App Catering to Solo Women Travelers
Kerala Tourism is taking a step forward in attracting and catering to female solo travellers by introducing a dedicated mobile application designed specifically for their needs. The app will offer women-friendly tourism packages as well as information on female tour operators and guides. This initiative aims to make travel in Kerala more convenient, comfortable, and empowering for women.
The content for the app has been developed by the State Responsible Tourism Mission (RT Mission), the nodal agency for implementing the ‘Women-Friendly Tourism’ project. It will include accurate images of each location as well as location-specific information.
In a press release, Kerala Tourism Minister PA Mohamed Riyas expressed the government’s desire to create a “conducive ambience for women tourists” in Kerala. He acknowledged the growing trend of women travelling to distant destinations, either alone or in groups, and emphasised that the app on women-friendly tourism will enhance their visit to Kerala, making it more pleasant and hassle-free.
The initiative, inspired by the UN Women’s ‘Gender Inclusive Tourism’ concept, was launched in October 2022. Aside from the mobile app, the state tourism department intends to launch a number of women-friendly tourism products and packages.
With the help of various organisations, including UN Women, the department hopes to involve 1.5 lakh women from the state in the project. The goal, according to the press release, is to create 10,000 women-led ventures and 30,000 jobs in the tourism sector.
Women-friendly resorts, hotels, women-owned businesses, recognised tour operators, women tour guides, travel agencies, homestays, and women-led handicrafts and souvenirs will all be covered in the upcoming mobile app. By providing such information, the app will enable female travellers to make informed decisions while also supporting female-led businesses in the tourism industry.
Kerala’s commitment to promoting gender inclusivity and creating a safe and welcoming environment for female travellers is reflected in the launch of this app. Kerala Tourism is taking a proactive approach to cater to the evolving needs and preferences of modern female travellers by providing valuable resources and support through the app.
Kerala has long been a popular tourist destination for visitors from all over the world, thanks to its picturesque landscapes, vibrant culture, and warm hospitality. The introduction of the app for solo female travellers not only improves the Kerala Tourism offerings but also encourages women to explore the world on their own terms and feel empowered while doing so.
As the app’s development progresses, visitors to Kerala can expect a more seamless and enriching experience. Women can navigate the state with confidence, whether travelling alone or in groups because they have access to reliable information, assistance, and women-centric services.
Kerala Tourism to Launch app for solo female travellers is a positive step towards a more inclusive and gender-responsive tourism industry. It serves as a model for other destinations to prioritise the needs and safety of female travellers, as well as to foster an environment in which women can freely explore and enjoy the wonders of travel.