Don’t Always Trust Phone Manufacturer’s Marketing Claims
To entice you to buy their devices, the Manufacturer’s Marketing Claims about high-end features and performance. But don’t take everything at face value.
While this is not necessarily a bad thing, phone manufacturers may use unethical marketing tactics to achieve this goal. Here are a few ways smartphone manufacturers are being truthfully economical, ranging from using misleading feature names to improving battery performance.
1. The focus on ineffective metrics
While the smartphone market continues to struggle for more exciting features, Manufacturer’s Marketing Claims are not always able to meet this demand. To fill the void, phone manufacturers try to push the boundaries of non-essential features and then exaggerate their importance.
You’ve probably seen 8K video recordings and 144Hz refresh rates in smartphone commercials. Surely, the bigger, the better?
However, in the context of a smartphone, the difference between 8K and 4K recordings is barely discernible, making it insignificant.
2. Making Use of High-Resolution Cameras
Large megapixels are the latest smartphone industry trend. Why use a 12MP camera when a 48MP or 108MP camera will suffice? Larger megapixels are preferred by a large segment of the smartphone market, and smartphone manufacturers capitalize on this.
However, higher megapixels do not always imply better images. Yes, you’ll get higher-resolution images, but when the chips are down, a smaller megapixel can produce much higher-quality images. It’s not just about the numbers; it’s about the sensor and image processing software.
3. Confusing Battery Status
Manufacturer’s Marketing Claims Battery life is an important factor to consider when purchasing a new phone. As a result, smartphone manufacturers promote their battery specifications in a variety of ways. Among the methods are:
A manufacturer may state on the spec sheet that a phone model can be fully charged in 30 minutes. While charging, your phone may reach 100% at the advertised time, but it may not be completely charged. The OnePlus 9 Pro, for example, shows a 100% battery level after 29 minutes but takes about 20 minutes to fully charge.
Charging cycles are limited
Some phone Manufacturer’s Marketing Claims large battery capacities to compensate for shorter charging cycles. You can get up to a 6000mAh battery, but it only has 400 charging cycles. As a result, your battery will last longer but will degrade faster.
The difference between the wattage drawn and the wattage used
Many phones claim to charge at a specific wattage, but only a few actually do. Although the charging plug draws the advertised wattage from the socket, the device charges at a different wattage. Phone marketing campaigns frequently employ plug wattage rather than charging wattage.
Before purchasing a new phone, do some online research to confirm the advertised wattage number.
4. High Wattage
Everyone was fine with 33W charging a few years ago. However, times have changed quickly. Phone users prefer higher wattage because it usually means faster charging. Phone manufacturers feed this high wattage appetite by pushing wattage numbers to their limits.
Phone manufacturers now promote 125W, 200W, and even 240W charging technology. But can you rely on the figures? Your phone will charge quickly most of the time, but some so-called fast charging techniques are limited in some ways.
Some people, for example, may only use fast charging for a limited period of time. That is why you will see labels such as “charges from 0 to 60% in 15 minutes.” That final 40% takes far too long.
5. Ignoring Important Details
Leaving out important product details is a common marketing strategy used by many phone manufacturers. This usually occurs when they want to divert buyers’ attention to a less-than-flattering tactic.
Smartphone manufacturers are emphasizing the use of 8-core processors and 8GB of RAM in their products. However, whether or not this device is impressive is determined by its built-in chipset.
6. Use of AI in Feature Names
You’ve probably noticed the term “AI-Camera” on a number of smartphones. Manufacturer’s Marketing Claims that AI is most likely being used in those phones to improve object recognition and image processing. Emphasizing the camera’s AI capabilities is a tried and true marketing strategy.
Phone manufacturers have taken this to a whole new level, slapping the AI label on standard features to make them cutting-edge. The Asus Zenfone 5Z, for example, included “AI charging and AI ringtone.” While the name sounds cool and it’s something worth paying the extra dollar for, most of these labels lack real innovation.
7. Camera Quality Fakery
This is a more public secret. For a long time, Manufacturer’s Marketing Claims have made photos taken with professional digital cameras appear as if they were taken with their products. It’s a cheap marketing strategy that many people are already aware of, but phone manufacturers continue to employ it.
It’s unfortunate that even big dogs like Huawei and Samsung have been caught red-handed.
8. Don’t rely on glasses
The specs sheet is usually the first place to start your research before deciding on a new Android smartphone. How quickly does it charge? What exactly is a pixel in a camera? What is the capacity of the battery?
Remember that higher specs and Manufacturer’s Marketing Claims do not always imply better specs. This is an example of a smartphone myth that you should reject. So, before you buy a new smartphone, don’t just look at the specs. Take some time to examine the smartphone’s actual real-time performance. It’s amazing how different things can be.
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