Netflix anti-password sharing plan will be revealed
The new post on the frequently asked questions page makes it clear that non-household members will have a harder time gaining access to a primary account holder’s password.
According to the new Frequently Asked Questions post, users will be asked to enter a four-digit verification code whenever a new device linked to the primary account attempts to log in from a different address.
Streaming service Netflix updated its frequently asked questions (FAQ) page on the official website to signal a stricter stance against the practice of sharing Netflix login credentials with others. Reed Hastings, co-founder and former CEO of Netflix, stepped down from his position last month, and since then, the company’s new co-CEO, Greg Peters, has confirmed that the vast majority of subscribers who use the service but do not pay for it will be forced to do so in the near future.
Multi-location access costs and is limited to household members
According to the latest entry on the Frequently Asked Questions page, non-primary account holders will have a more challenging time obtaining a copy of the master password to share with others with Netflix anti-password sharing plan. Only members of the same household are allowed to use a given account, and those who access their accounts from more than one location must pay a premium.
A four-digit verification code is emailed or texted to the subscriber whenever a new device associated with the primary account attempts to log in from a different address. The away-from-home computer will have uninterrupted access to the account for the next week. The streaming service checks IP addresses, device identifiers, and user activity to ensure that devices claiming to be part of the same household are actually part of the same household.
Netflix anti-password sharing plan determines concurrent streams
There will be no login issues for users who take their primary device with them when they travel. The exception to this rule is extended absences from the primary residence, during which time users may be asked to verify their devices. Netflix also clarified that “users won’t be automatically charged” if caught giving out their passwords to non-family members. As was the case before, Netflix reiterated that the number of concurrent streams is dependent on the subscriber’s Netflix anti-password sharing plan.
Mashable states that the original FAQ stated that users can establish a “trusted device” by connecting to their home Wi-Fi and using the app at least once every 31 days.
Shared passwords lowered revenue for 100 million households
In the past, Netflix has admitted that the revenue of the company was significantly impacted by the fact that more than 100 million households used a shared password with Netflix anti-password sharing plan.
In November 2017, the streaming service introduced a new tier that was supported by advertisements. Subscriber growth in December was driven by the new Netflix tier, despite the fact that it was the service’s least popular plan in its first month.
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